Scannability by design
Scannability by design
Research on readability and cognitive load, including the work published by the Nielsen Norman Group, supports layouts that let readers scan rather than read every word. We apply that by keeping paragraphs short, using lists where a list is the honest form, and placing the most important rule near the top of its section.
A list appears when the items are genuinely parallel: steps in a process, conditions for an exception, the fields a form requires. Prose appears when the argument has a direction. Turning a sequence of reasoning into bullets hides the reasoning, so we do not do it.
Rule placement
A reader who stops after the first screen of a policy page should already know the rule the page exists to state.
How a page is read on a phone guides the layout as much as a desk. If a rule only becomes clear in the third paragraph of a section, it moves up.
